英语作文：广告的利与弊

2022-06-22 英语作文

　　在我们平凡的日常里，许多人都有过写作文的经历，对作文都不陌生吧，作文是一种言语活动，具有高度的综合性和创造性。还是对作文一筹莫展吗？下面是小编收集整理的英语作文：广告的利与弊，仅供参考，希望能够帮助到大家。

　　英语作文：广告的利与弊篇1

　　Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.

　　We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.

　　However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.

　　After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.

　　英语作文：广告的利与弊篇2

　　It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. Below are some arguments against this concern.

　　It is important to recognize that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser; however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers' wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.

　　Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers' acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry― particularly sports, music, and theatrical events.

　　Unarguably, advertising is criticized every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under this circumstance, they can easily distinguish inferior products from quality products with their knowledge. The misleading effect of advertising will be counteracted over time.

　　To summarize, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.

　　英语作文：广告的利与弊篇3

　　Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats. (from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits. However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems. It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’

　　s crucial that we must regulate the ads market strictly to avoid someone’ s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

　　英语作文：广告的利与弊篇4

　　Advertisements appear everywhere in modern society. When you walk along the streets, you can see large boards with pretty girls smiling at you. You read newspapers, and see half of the pages covered with ads. You turn on TV, and you see commercial advertisements again. Whether you like it or not, advertisements fill your life.

　　In order to attract more customers, advertisements will sometimes go to extremes. Advertisements use every possible means in producing their announcements. For example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him.

　　Although advertisements enable you to make decisions quickly, sometimes they can cause lots of trouble. There are always many of them and they make you forget what you are sitting there for.

　　广告在现代社会无处不在。当你走在大街上，你可以看到大的板在你微笑的漂亮女孩。你读报纸，看覆盖广告。你打开电视一半的页面，你看到的商业广告。不管你喜欢还是不喜欢，广告充斥你的生活。

　　为了吸引更多的顾客，广告有时会走极端。广告在制作自己的短片使用一切可能的手段。例如，对某一食物做广告，广告主会雇用一个演员坐在桌边，吃了它们看似美味的食物产品，而他们的电影。

　　尽管广告使你迅速作出决定，但有时会造成很多麻烦。总是有很多人，他们让你忘了你是坐在那里。

　　英语作文：广告的利与弊篇5

　　When you hear this topic, you may wonder how dare I can say this! As we all live in 21th century, the information age, we need advertisement as a tool to delivery information from one to another. Undoubtedly, it is more convenient for us to know more about information through advertisements. However, everything has two sides, including advertisements, after you hear what I will say next you will touch the feeling “advertisement is a curse” the same as me.

　　当你听到这个题目的时候，你可能很好奇我怎么敢这样说！因为我们都生活在二十一世纪，这个信息时代，所以我们需要广告作为传递信息的工具。毫无疑问，通过广告我们可以更方便了解到更多的信息。然而，任何事物都有两面性，这也包括广告，听完我接下来要说的你就会像我一样感受到“广告是诅咒”的感觉。

　　Please image that you live in a small house where there are fulfilled with various advertisements tapped around the wall, how do you feel in this situation? Of course, it is terrible, isn’t it? Actually, it is a common phenomenon existing around us. As you see, there are some advertisement tapped on our desks and the wall of the teaching building, you can even find them in the toilet. Although it can give us some information, it is true that it leads to low level of beauty of our environment. These advertisements are also called “psoriasis”, which becomes a hot potato in the aspect of environmental governance.

　　想象一下，你住在一个墙上贴满广告的小房子里，在这种情况下，你感觉如何？当然，很可怕的，是不是？实际上，在我们周围这是很普遍的现象。正如你看到的，我们教学楼的桌子和墙壁上都贴满了广告，甚至在厕所里都找到它们。虽然它可以给我们一些信息，但是，它降低了环境的美感也是真的。这些广告也被称为“牛皮癣”，已经成为在环境治理方面的烫手山芋了。

　　However, existence is reasonable; you cannot clear away all the advertisements. It will be better if you can keep the balance between its advantages and disadvantages and try to make good use of advertisements.

　　然而，存在就是合理的；你不能清除所有的广告。当然，如果你能够让它的优劣势保持平衡，充分利用广告是最好的。

　　英语作文：广告的利与弊篇6

　　With the development of advertising, ads have been connected with people’s life. Is it good or bad? We had a discussion. Some people think advertisements don’t tell the fact about the products advertised. Also, they take up too much time on TV and the radio, and cover too much space in newspapers and magazines, which waste a lot of paper. What’s worse, there are some false advertisements that cheat people into buying their things. Therefore, they believe advertisements should be stopped.

　　Some other people think advertisements can help us make better choices about what to buy by offering us the latest information about various goods. Moreover, many well-done advertisements are popular and entertaining, which appeal to the consumers. However, too many advertisements can be annoying. So we should develop advertising properly.

　　In my opinion, ads is like a two-side sword. Anyway, we can be wise if weare able to distinguish between fiction and fact.

　　英语作文：广告的利与弊篇7

　　Today, as the development of the media, people are affected by the advertisements greatly. When we are walking on the street, we can see the ads everywhere, they are spread by the newspaper, the radio and so on. The most obvious are the ads attached in the buildings.

　　When we see the advertisements, we will be attracted by them and have the strong desire to buy the products. But the negative sides of advertisements will mislead the customers.

　　Some products exaggerate the function, when people use them, they will realize that they are cheated and waste the money. The worst situation is that people use the fake products and get sick seriously, their health is under threat.

　　So we must check out the advertisements before we buy the products. We should ask the doctor or see the customers’ real reaction.

　　今天，由于媒体的发展，人们受到广告的很大影响。当我们在街上走的时候，可以看到广告无处不在，广告通过报纸，广播等等方式传播。最明显的广告就是贴在建筑物上面的。当我们看到这些广告，我们会被吸引，会有强烈的愿望要去买这些产品。但是广告的负面对误导消费者。一些产品夸大了功能，当人们使用，就会发现被骗，浪费了钱。最糟糕的情形就是人们使用了虚假产品，染上重病，他们的健康受到了威胁。因此我们必须在买产品前检查清楚。我们应该咨询下医生或者看看消费者的真是反应。

　　英语作文：广告的利与弊篇8

　　With the development of material prosperity, advertisements have become more and more important in our daily lire.

　　Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..

　　But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.

　　Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

　　[参考译文]

　　随着物质生活的日益繁荣，广告在我们的日常生活中变得越来越重要。

　　广告给我们带来关于产品的最新信息，如果没有广告，消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。广告还可以为报纸，杂志，无线电台以及电视台提供资金。

　　不过也有一些反对广告的意见。有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围，而实际上并没有多少人真正需要这些商品。而且广告给商品增加了成本费。再说它们看起来也不美，并且破坏视觉环境。

　　事实上，任何事情都有两个方面，广告也不例外。不过，在今天的世界里，广告不仅必不可少，而且还很有益处。

　　英语作文：广告的利与弊篇9

　　Every day when we turn on the TV—set，what appears into our eyes first is advertisement。 Some people think that advertisements have many advantages，while I take no interests in them at all。 On the contrary，they are a great nuisance in my mind。

　　当我们每天打开电视时第一眼看到的就是广告。有些人认为广告有许多优点，但是我却对他们毫无兴趣。相反，他们是我心目中的一大公害。

　　There are two main disadvantages of advertisements。 For one thing，advertisements often mislead us。 Most sellers on advertisements boast that their products are superior to other ones in the markets。 However，they are inferior in quality。 When people fall for the tricks，they can do nothing but complain and regret because they can’t contact the sellers to get compensation after purchasing。 For another，advertisements usually take up plenty of time on TV，so we can’t watch any TV programs in a happy mood。 What is worse is that many interesting programs are segmented by a lot of boring advertisements，which makes us feel annoyed。 But we have to stand。

　　广告主要有两个缺点。一方面，广告经常误导我们。大多数卖家通过广告来吹嘘自己的产品优于市场上的其他产品。然而，他们却是质量低劣。当人们陷入他们的`把戏，人们能做的只是抱怨和遗憾，因为他们购买后无法联系卖家得到补偿。另一方面，广告通常占用电视的大量时间，以至于我们不能在开心的看电视节目。更糟糕的是，许多有趣的节目被很多无聊的广告分开，使我们感到恼火。但我们必须得忍受。

　　In conclusion，advertisements have become a new form of visual pollution which must be prohibited strictly。

　　总之，广告已经成为一种新的视觉污染形式，必须严格禁止。

　　英语作文：广告的利与弊篇10

　　Money spent on advertising is money well spent. It assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards of

　　living. By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. It helps to pay for many services. Without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.

　　Perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. No regular advertiser dare offer a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. If I see an article advertised, it s the surest proof I know that the article does what is claimed for it, and that it is of good value.

　　There is one more point I feel I ought to touch on. Recently, I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. This is hair-splitting. Of course advertising seeks to persuade. If it only gave information, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

　　lam prepared to make just one admission to the opponents of advertising. Not every advertisement is a good one.Some advertisements are silly. Some are pointless though not very many. Pick up the nearest magazine or newspaper and count the advertisements that really offend you. And then count the adver

　　英语作文：广告的利与弊篇11

　　Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.

　　It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.

　　在现代社会中，广告随处可见，它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。它们展示或画在墙上，甚至在公车上。说实在的，今天在公共场所，很难没有广告。

　　广告在经济活动中，确实扮演了重要角色。它们告诉大众新产品，并且有助销售。不幸的是，有些广告不诚实，它们千方百计欺骗消费者，因此，我们固然承认广告能帮助我们，但我们也要时常对它们小心。

　　英语作文：广告的利与弊篇12

　　Nowadays there are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.

　　现在，社会上有很多虚假广告。他们给社会造成了许多危害。总的来说，他们的危害正如以下所列出的。

　　First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.

　　首先,他们利用夸大了商品的功能，误导消费者。第二,一些广告包含淫秽内容给人们带来精神污染。第三,他们严重损害了企业的信誉，因为通过消费者商店出售的这些货物将不被信任，甚至被认为是那些广告商的同谋者。

　　Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.

　　就我个人而言,我通常对所有广告保持警惕，所以我从没被欺骗。然而,有些人是轻信的，很容易被欺骗。因此，在我看来，必须采取有效措施来禁止虚假广告和保护消费者的利益。首先，所有的广告在发布前必须经过有关机关严格审查。此外，那些发布违法广告的必须遭受严厉的惩罚。

　　In conclusion, false advertisements must be eliminated in our society.

　　总之,虚假广告必须在我们的社会中消灭。

　　My View on Advertisement 关于我对广告的看法

　　Advertisement is very common in our life. I have a preference for it. It is funny and helps us a lot. Every time when I open TV or go outside, I can see various advertisements. They tell me the information that people concerned lately. So, I have to go to school every day, but I still know which kind of goods are the most popular. It provides a choice for me who have no idea about goods. And it is interesting, not boring at all.

　　广告在我们生活中是很常见的。我特别喜欢它。它很有趣，也帮我们很多。每次当我打开电视或者到外面去的时候，我都可以看到各种各样的广告。他们告知我大家最近所关注的是什么。所以，虽然每天我都要去上学，但我仍然知道什么样的产品是最受大家欢迎的。这对于关于商品没什么想法的我来说提供了一个不错的选择。而且广告很有趣，一点都不乏味。

　　英语作文：广告的利与弊篇13

　　Speaking of advertisement, some people dohave a bad feeling for it. They argue that it happens quite often that when they are enjoying a movie, then advertisement pop up and disappoint them.While, some people believe that advertisement is great for they are informed of some new and inexpensive products or other things. In my point of view, I think advertisement is a disaster. Reasons are as follows.

　　一提到广告，很多人都很讨厌它。他们说当他们在看电影的时候，广告会弹出来扫他们的兴。但是，有些人认为广告很不错，可以告诉他们当下有一些新的，便宜的商品出售或者告诉他们一些别的事情。就我看来，我认为广告对我们来说是个祸害。原因如下：

　　First of all, most advertisements are full of fake information. Most manufacturers prefer to advertise their products;hence they will try to use exaggerated and even fake information to attract customers.

　　首先，广告包含太多的虚假信息。许多的商家都喜欢为自己的产品做广告，因此他们会选择一些夸大的甚至虚假的信息去吸引顾客。

　　Secondly, advertisement can be annoying.When people are watching TV programs or listen to radios, if advertisement breaks in by midway, then people will get annoyed because ads make them forget what they are watching or listening.

　　第二，广告很烦人。当我们在看电视节目或者听广播的时候，中途被广告打断的话，我们通常会很烦躁，因为广告会让我们忘记之前看到或者听到的内容。

　　Thirdly, ads cheat on customers. For most customers, they would buy the products pasted in advertisement because they believe what the ads say. Since advertisements are usually dishonest, most customers will find themselves cheated after they buy the product in ads.

　　第三，广告欺骗消费者。许多的消费者愿意去买广告中的产品因为他们相信广告中所说的内容。但是由于广告内容不真实，许多的消费者会在购买广告中的产品之后发现自己被骗。

　　All in all, since advertisement is so annoying, full of fake information and cheat on customers, I don’t think advertisement is popular among us.

　　总之，广告很烦人，充满虚假信息，欺骗消费者，所以我不认为广告会受大众欢迎。

　　英语作文：广告的利与弊篇14

　　The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.

　　According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.

　　And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.

　　Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.

　　Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.

　　The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 这句话也很摸版化，但是重点分析一下这里evaluate his situation，读了后面几段，我们会知道全是在考虑对外界的评估的。所以这一句话就指明了论证的核心，可以说统领全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.

　　这句话实际上是在进行让步，承认了广告还是有用的，但是原因不同。点明了论证主题句，下面几段全是围绕着让广告更有效这个主题来写的，正如官方评语中就提到了本文有个明显的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充，提供了几种具体的他因的论证方向，更重要的作用是，把主题句给打拆开几个小的分枝论点，从而方便下面的讨论。

　　英语作文：广告的利与弊篇15

　　nowadays there are more and more advertisements on tv ,they appear either before a tv program or after it ,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer ,which is so boring ,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared ,the reason may be two .at the first place ,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers ,which will improve the sales amounts .at the second place ,it is a chance for the tv station to earn money to support their programs .if i am given the chance to meet the leader of tv station ,i would like to suggest them decreasethe amounts of the advertisements relatively .maybe doing this will lose some profits, but instead,the audience rating will be improved largely.

　　英语作文：广告的利与弊篇16

　　When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation.

　　But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.

　　From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored.

　　英语作文：广告的利与弊篇17

　　Advertisements are everywhere in this world. Through advertisement, people know about a product. Some people think that advertising is generally helpful, while others feel it is annoying. In my opinion, advertisements have both advantages and disadvantages.

　　广告无处不在。通过广告，人们了解产品。一些人认为广告会有所帮助，其余的人则认为广告很烦人。在我看来，广告有好有坏。

　　On one hand, advertisement provide us with the most direct, comprehensive and detailed information. With advertisement, people can know where the products are available, when we go shopping, we can use the advertisements on TV to know the products effects and prices, it can save some time and money. Some advertisement can even provide entertainment. Some slogans of the advertisements are quite funny and full of positive energy.

　　一方面，广告为我们提供了最直接、全面和详细的信息。通过广告，人们知道哪些产品好，当我们去购物时，我们可以通过电视上播放的广告来了解产品的功效和价格，这样可以节约时间和金钱。一些广告甚至可以提供娱乐。它们的广告语一般都很有趣且充满正能量。

　　On the other hand, advertisement can be harmful. Sometimes, they are misleading and cheating. Some advertisements just full of empty words and the consumers will fall for them. Some advertisers just care about money making, they like to exaggerate the benefits of the goods so that they can gain more profits. Thus, we should pay attention to such kind of advertisements.

　　另一方面，广告也可能会造成危害。有时候，它们会误导和欺骗消费者。一些广告中充满了空洞的保证，消费者很容易上当受骗。一些广告商夸大产品的功效只为了赚更多的钱。因此，我们应该对这样的广告提高警惕。

　　To sum up, consumers should be a wise shopper. Do not fall for the fake products. And the governments should do somethings to protect our rights.

　　总的来说，消费者应该理智。不要被虚假广告蒙骗。政府该做些什么来保护我们的权益。

　　英语作文：广告的利与弊篇18

　　In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.

　　Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.

　　On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.

　　Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.

　　To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”

　　英语作文：广告的利与弊篇19

　　Nowadays we can see advertisements on television every day. Some people believe that advertising on television can bring us benefits, but others don't think so. In my opinion. I’m in favor of the advertising on television.

　　现在我们每天都可以在电视上看到广告。有些人相信电视广告会给我们带来利益，但是另一些人则不是那样认为的。我觉得我支持电视广告

　　There are three reasons, I think, for the growing number of advertisement on TV. First a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem-How to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince that its product is best. That is to say the company can realize the accumulation of prospective clients.

　　因为电话广告的增加数量我觉得有三个理由。首先，竞争经济，消费者通常对同一产品有不同品牌的选择。所以，厂商面临一个问题——如何保持足够的消量来维持营业。他们通过广告来解决这个问题。通过广告，各个厂商都试图说服消费者他们的产品是最好的。也就是说公司可以做到积累潜在客户。

　　Second, most consumers are interested in advertisement. They wish to get from advertisement the first-hand information about new products, which enables them to choose the one they like best. As a result, there is a sharp increase in advertisement on the TV screen.

　　第二，大部分消费者对广告感兴趣。他们希望从广告手里拿到新产品的第一手资料，这样能够让他们选择他们最喜欢的。所以广告在电视屏幕上急剧增加。

　　Last but not least, the advertising on television has become important pastime for people, to some degree. With the use of popular music, and many technologies, and many super stars’ participant, advertisement is no longer boring. So many people, especially the young, enjoy watching advertisement.

　　最后但并非最不重要的，在某种程度上电视上的广告已成为人们重要的消遣活动。随着流行音乐和许多技术的使用以及许多超级明星的参与，广告不再是枯燥乏味的。很多人，尤其是年轻人，喜欢看广告。

　　In conclusion, TV advertising plays a very important role in economic behavior. With abundant information available on TV, we can make sensible choices as consumers. And, we are more and more attracted by advertisement.

　　总之，电视广告在经济行为中扮演了一个非常重要的角色。大量的信息出现在电视，作为消费者我们可以作出明智的选择。我们也越来越被广告吸引住。

　　虚假广告的负面影响 the negative effects of the fake ads

　　Nowadays, with the development of science and technology, fakes appear widely on the market, they range from medicines, 3C products to cooking oil etc. More serious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.

　　如今，随着科技的发展，假货在市场上随处可见，假货已经延伸到药物，3c产品等，更严重的是这些假货还进入电视广告领域，完全进入人们生活。

　　Bad commercial advertisements will undoubtedly take large numbers of side-effect and harm to consumers.If audiences believe the false advertisement and buy the products, both their property and healthy wouldbe damaged. In addition, fake commodities are not only extremely harmful to consumers, as well as the whole society, it break the market order, reduce the credibility of the real business ,make these kinds of product stay away from people’s trust.

　　这些广告毫无疑问的给消费者带来很大的负面影响和危害。观众相信电视上的虚假广告，去购买这些产品，不仅会人们财产受到损害，更危害他们身体健康。另外虚假广告不仅给消费者带来伤害，还影响了整个社会。它打破市场秩序，令真货商家信誉受损，让老百姓对该商品信任度降低。

　　In my opinion, for the government, certain policies andmeasures should be taken on the spot, such as dispose the TV station of handingin money, judge the selling fake bad manufacturer criminal punishment, and prohibit the emergence of the harmful advertisement. For the audience, they should strengthen the discrimination ability of the false goods, and would not be cheated by the fake television advertising as the cheap price and convenience.

　　对政府而言，他们应该尽快出台政策和采取措施，对播放不良广告的电视台采取罚钱的处置，对贩卖假货的不良厂家处于刑事处罚，以禁止这些有害广告的出现。对观众来说，应加强对虚假广告的辨别能力，不能因为贪图便宜和方便，受电视的广告蒙蔽。

　　To sum up, we need to work together to make the false advertisement disappeared in our lives. For me, I will not buy the fake goods, and will report them at the first time. It is time forus to practice whatwe preaches about cracking down on fake goods.

　　总而言之，虚假广告的消失，是需要所有人的共同努力，对我自己来说，我不会购买假货，当发现假货假广告会第一时间举报，以自己身体力行，反对打击假货。

　　On the Celebrity Spokeperson 明星代言产品广告问题

　　Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

　　目前，如果没有看到名人代言人促销产品或在电视，网络或其他媒体上看到参加社会活动，我们几乎一天都无法生存。这是一个我们不得不注意到的强烈的流行趋势。

　　There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars's endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　毫无疑问，名人代言人能增强产品的销售量。然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。这种行为对消费者和整个社会产生了负面影响，是应该受到严厉的批评和处罚的。当然，众所周知，任何事物都有好和坏两方面。一些明星代言一些社会活动和公共活动来提高社会知名度。在这种情况下，他们对广大市民起了积极作用。仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。

　　英语作文：广告的利与弊篇20

　　Implanting ads in the TV series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. Even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.

　　今天，在电视剧或者电影中植入广告是非常流行的，但观众并不愿意在欣赏影视的时候看到广告，即使他们批评制作人和导演无处不在地植入广告，但是广告仍然挑战公众的视野。

　　The ads have been the main source of income, so it is no wonder that more and more ads have been showed in the TV programs. Directors and producers need funds to support their programs, such as paying the actors. With more funds, they can manage the program well and present better works to the audience.

　　广告已经成为主要的收入来源，所以难怪越来越多的广告出现在电视节目中。导演和制片人需要资金来支持他们的项目，如支付演员薪资。有了更多的资金，他们就可以把项目做好，将更好的作品呈现给观众。

　　Though the audience criticize the ads showed in the TV stations, they are more acceptable to see ads in online TV shows. On the one hand, they get free source and know the price of it. On the other hand, the ads are made in a funny way, which can attract the audience’s attention.

　　虽然观众批评电视台的广告植入，但是他们比较能接受在网剧中看到广告。一方面，他们得到了免费的资源，了解到产品价格。另一方面，剧中的广告都以有趣的方式呈现，可以吸引观众的注意力。

　　Some actions have been taken to limit the implanting of ads in the TV, which helps the audience appreciate the shows without being interrupted.

　　目前已经有了一些措施去限制电视广告的植入，这有助于观众在欣赏节目时不被打断。