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¡¡¡¡This year¡¯s observance of World No Tobacco Day focuses on ¡°Gender and tobacco, with an emphasis on marketing to women¡±.

¡¡¡¡Although fewer than 1 out of 10 women are smokers, that still adds up to an estimated 200 million women around the world. Moreover, that number could grow, since the tobacco industry is spending heavily on advertisements that target women and associate tobacco use with beauty and liberation.

¡¡¡¡According to a recent study by the World Health Organization (WHO), the number of girls and boys who smoked was about equal in half the 151 countries surveyed. This finding is even more worrisome since young people who smoke are likely to continue in adulthood.

¡¡¡¡Evidence indicates that the prevalence rate of tobacco use among women is on the rise in some countries. Governments everywhere must take action to protect women from tobacco advertising, promotion and sponsorship, as stipulated in the WHO Framework Convention on Tobacco Control.

¡¡¡¡The Convention also calls on Governments to protect women from second-hand tobacco smoke ¡ª especially in countries where women feel powerless to protect themselves and their children. As WHO data show, of the 430,000 adults who die each year from second-hand smoke, nearly two thirds are women.

¡¡¡¡Around the world, more than 1.5 million women die each year from tobacco use. Most of these deaths occur in low- and middle-income countries. Without concerted action, that number could rise to 2.5 million women by the year 2030.

¡¡¡¡We must turn back the global tobacco epidemic. On World No Tobacco Day, I urge all Governments to address this public health threat. Tobacco use is not stylish or empowering. It is ugly and deadly.

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¡¡¡¡The Flag of the World Health OrganizationThe World Health Organization (WHO) is a specialised United Nations agency which acts as a coordinator and researcher for public health around the world.

¡¡¡¡Established on 7 April 1948, and headquartered in Geneva, Switzerland, the agency inherited the mandate and resources of its predecessor, the Health Organization, which had been an agency of the League of Nations. The WHO's constitution states that its mission "is the attainment by all peoples of the highest possible level of health." Its major task is to combat disease, especially key infectious diseases, and to promote the general health of the peoples of the world. Examples of its work include years of fighting smallpox.

¡¡¡¡In 1979 the WHO declared that the disease had been eradicated - the first disease in history to be completely eliminated by deliberate human design. The WHO is nearing success in developing vaccines against malaria and schistosomiasis and aims to eradicate polio within the next few years. The organization has already endorsed the world's first official HIV/AIDS Toolkit for Zimbabwe from October 3, 2006, making it an international standard.

¡¡¡¡The WHO is financed by contributions from member states and from donors. In recent years the WHO's work has involved more collaboration, currently around 80 such partnerships, with NGOs and the pharmaceutical industry, as well as with foundations such as the Bill and Melinda Gates Foundation and the Rockefeller Foundation. Voluntary contributions to the WHO from national and local governments, foundations and NGOs, other UN organizations, and the private sector (including pharmaceutical companies), now exceed that of assessed contributions (dues) from its 193 member nations.

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