课题：模块十第四单元Project --You and intellectual property
总课时：第________课时 备课时间：____年____月____日
主备人： 上课时间：____年____月____日
教学重点及学法指导：
教学难点及学法指导：
作业布置：
教学流程：
【走进课文】
Read the passage and answer the questions
1. What does intellectual property refer to?
2. How many kinds of intellectual property are there?
3. Why is it considered necessary to protect intellectual property rights?
4. If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company?
5. What are the common ways in which people affect intellectual property rights?
6. Who are the people most likely to be breaking intellectual property laws?
【重点讲解】
1.apply to 适用于
apply to / apply…to… / apply to…for…
The rules of safe driving apply to everyone.
安全驾驶之规则适用于每个人。
The laws apply to everyone regardless of race, creed or colour.
If you apply to this university, you'll have to pay a registration fee of at least$20.
如果你申请这所学校你就得交至少20美元的注册费。
I advise that they apply to the council for a home improvement grant.
我建议他们向市政会申请改善住房的贷款。
Apply a theory to practice.将理论运用与实践。
2.in （straits）legal 处于（法律）困境
I hear you are in poor financial straits.
我听说你处于经济困难之中。
Now that father's lost his job, we're in serious straits.
因为父亲失业，我们现在处境十分困难。
3.be faced with
Faced with a bill for ＄ 10,000, John has taken an extra job.
4.cost sb sth
Her irresponsible behaviour cost her father many sleepless nights.
她那不负责任的行为使她父亲许多夜不得安眠。
Dangerous driving could cost you your life.
开车不注意安全有生命危险。
5.pose 构成，造成（困难，危险，挑战）
pose a challenge / threat / problem to
Pollution poses a threat to the continued existence of this species.
污染对这一物种的继续生存造成了威胁。
6.suck the life out of
Many people are moving away from the city center, which is suck the life out of my shop.
许多人正搬离市中心，这使得我的商店逐渐失去生命力。
7.take sb to court
Australia will take Japan to cout for killing whales in large numbers.
【重点句子】
1.If someone spends his or her time, effort and money writing a book, for example , he or she deserves to be paid for it, even if it is just a draft.
2.Many countries are in legal straits now, as they had not passed laws to protect intellectual property until recently.
3.We are faced with decisions about how to respect intellectual property rights.
4.In 2003, it was estimated that 35 per cent of software on computers worldwide was pirated, which equaled a loss of $29 billion for orginal producers.
5.People whodo these things cost worldwide industries billions of dollars annually.
6.Currently, pirated music and software pose a serious challenge to the music and software industries, and if they are not careful, such piracy could suck the life out of both industries.
7.Some companies are now taking people to court for piracy and many people have been fined.
【巩固练习】
一.用方框内所给词语的适当形式填空
apply to pirated be faced with classify into illegal instead of creator welcome aboard
take …to court architectual
Since China was _____1______ the World Trade Organization in 2001, China has already passed several laws that make it _____2_____ to copy intellectual property without paying the inventor or ___3___. Intellectual property can be ___4___ two cateries –industrial property and copyright, which ___5___ novels, films, music, artwork and ___6 ___ design. Some people may think that intlellectual peoperty does not affect them if they are not running a business or stealing business ideas. However, now almost everyone ___7___ about how to respect intellectual property. As consumers, we should buy CDs and DVDs in trustworthy shops ___8___ downloading them illegally or buying ___9___ versions. Currently, many companies have made money by producing fake or pirated goods. They should be fined and ___10___ for piracy.
二.改写句子，使各组句子意思相同或接近
1. The World Intellectual Property Organization defines intellectual property as ideas, which include inventions, writings, artwork, symbols and designs used in business.
Intellectual property ________ __________ _________ ideas _________ inventions, writing, artwork, symbols and designs used in business.
2. Because of this, our government has added its signature to several laws protecting intellectual property.
_________ ____________ _____________ ______________ this, our government has ________ several laws _________ __________ intellectual property.
3. In 2003, it was estimated that 35 per cent of software on computers worldwide was pirated.
In 2003, 35 per cent of software on computers worldwide _______ _________ ________ be pirated.
4. Therefore, many of these companies are taking steps to protect themselves against piracy.
Therefore, many of these companies _______ _________ to protect themselves against piracy.
5. To help further the fight against piracy, people should not download CDs and DVDs illegally or buy pirated versions. They should buy them in trustworthy shops.
To help further the fight against piracy,people should buy CDs and DVDs in trustworthy shops _________ _________ ___________ illegally or buy pirated versions.
6. In 2001, China joined the World Trade Orgainization, which was formed to help control the problems related to international trade.
In 2001, China _________ ___________ the World Trade Orgainization, which was formed to help control the problems ________ __________ international trade.
Key
【走进课文】
1.The World Intellectual Property Organization defines intellectual property as ideas, which include inventions, writing, artwork, symbols and designs used in business.
2.Intellectual property falls into two categories-industrial property, such as inventions, trademarks and industrial designs, and copyright, which includes novels, films, music, artwork and architectural designs.
3.If someone creates something, he or she deserves to be paid for this.
4.This may lead to a big loss of money for the company, and the company will probably have to stop their research and development of new products.
5.Most people have copied music or video material, or downloaded it from the Internet for private use. Some people copy materials such as films to sell for commercial reasons.
6. People with advanced technical skills are most likely to break these laws. However, ordinary people can also break them by copying material or buying pirated goods.
【巩固练习】
一.1.welcomed aboard 2.illegal 3.creator 4.classified into 5.applies to 6.architectural 7.is faced with 8.instead of 9.pirated 10.taken to court
二.1.is defined as, including 2.As a result of, singned, which protect
3.was estimated to 4.taking action/measures
5.instead of downloading 6.welcome aboard, linked to