高 Module 4 Unit 1 Advertising (1)
【考点透视】
一、单词聚焦
(一) 词汇识记
1. 看书自查（P68 advertise - P68 trick sb into doing sth）
2. 试题检测
1. An advertisement usually uses p________ language and exciting images to encourage people to buy a product or service.
2. The company is p________ their new toothpaste by advertising on TV, radio, and in newspapers.
3. A crime was c________ last weekend and the police are looking into the case.
4. In this unit the students are asked to learn to develop an ad c________.
5. Our government has been using PSAs to e________ people for many years.
6. It is known to the public that advertisements are a good way to sell products and ________ (服务).
7. Do all the people believe that advertisements tell the ________ (完全的) truth?
8. PSAs often use attractive and ________ (新颖的) images and creative language to serve the public.
9. When some ads are shown on TV, the children will feel good about their nice ________ (评论) and remember the words easily.
10. When did China begin a ________ (全国性的) public service advertising campaign?
(二) 词汇运用
1. share
(1) vt. 共用；分享 常用于share sth. with / between / among …… 结构中
Would you ______________________________? 我们一起看报纸好吗？
The boy _________________________ other children. 和其他小孩一起玩玩具。
(2) vi. 分享；分担，常用于share in sth. (仅用于抽象名词，且in可以省略)
I will _________________ with you. 我会和你一起分担花费。
She shares (in) my trouble as well as (in) my joys. ________________________。
(3) n. 份额，分摊 (常用作不可数名词), 股份 (常用作可数名词)
What’s ___________________________? 我分担的费用是多少？
He bought 10000 shares in the company. _______________________________。
*链接 the lion’s share最大的份额 do / enjoy one’s share 贡献自己的一份力量
2. intended adj. ______________
the intended result ___________________ water intended for drinking _______________
(1) The book _________________________ children. 这本书是为了孩子们编写的。
(2) The book _________________________ children. 这本书是为了教育孩子们而编写的。
拓展 intend
(1) vt.想……， 打算，意图
intend to do sth
intend sb to do sth
intend that …
He _________________________ next year. 他打算明年到国外留学。
He intends his son _________________________. 他打算让儿子经营这个公司。
They intended that the plan ____________________________. 他们打算在本年内实施该计划。
3. lead
(1) vt. 领导，率领，带领, 致使, 过(某种生活)
He _____________________ in the late 1930s. 他在20世纪30年代后期领导了一项和平运动。
I led the blind man ______ the street.
He ________ / _______ life. 他过着幸福的生活。
Your explanation has _____________________ understanding. 你的解释使我了解清楚了。
(2) vi. 导致
Too much work and too little rest often _____________ illness.
(3) n. 领头，领先(地位), 指导，
be ________________ in the race 在赛跑中领先 take / lose the lead /
We _____________ the experiment __________________ of our teacher. 我们在老师的指导下开展试验。
*链接 lead sb. to do sth 导致某人做某事 lead the way 带路
lead sb. by the nose 牵着某人的鼻子
4. complete vt. & adj.
(1) complete change __________________ in complete silence_________________
Work on the office building _________________________________. 办公大楼工程将于年底竣工。
We were ___________________ agreement. 我们意见完全一致。
5. satisfied adj.___________
be satisfied with = be pleased / content with 对……感到满意
(1) He ________________________ what he has got. 他对自己的所得从不感到满足。
(2) _________ the news, he gave ___________________. 听到这一消息，他满意地笑了。
拓展
(1) satisfy vt. _______________
satisfy one’s demand / curiosity _________________
(2) satisfaction n. ___________
get a feeling of satisfaction _______________ 令某人感到满意的是_________________
(3) satisfactory adj. 令人满意的，相当于satisfying
a satisfactory explanation _________________
(三) 词汇辨析
1. produce / product / production
produce 作动词使用，表示“生产”，指的是生产、制造的动作，另外produce还可以用作名词，专指农产品。
product 用作名词表示“产品”，指的是(天然的或人造的)产品或生产物。
production是名词，通常指“生产、制造”(的整个过程)。当production指“产品”时通常指影视产品或文学作品。
(1) This film is an early ________ of the famous film director.
(2) The farmers nearby sell their fresh ________ at the market every morning.
(3) We customers are quite satisfied with the ________ by that company.
(4) A manager is generally a person in charge of process of ________.
2. cure / treat
cure表示治愈；治好
treat治疗, 医治，但只表示治疗的过程，不一定治好。
(1) 这种病目前尚无确切的治愈方法，但可医治。
___________________________________________________________.
This illness can not be ________ easily. 这种病不容易治愈。
The soldier’s wounds ___________________ in the army hospital. 士兵的伤在陆军医院得到了很好的治疗。
3. special / especial / particular
special adj. 特殊的，专门的，特别的，(反义词:ordinary)，强调的是事物特有的性质、性格或专门的目的、用途。
especial adj. 特别的，主要的，突出的(反义词:common), 强调的是重要性。
particular adj. 特别的，讲究的，挑剔的，强调“特别的，个别的，与众不同的”。
You must have ________ permission to enter this room.
He solved the problem of ________ importance.
It happened on that ________ day.
She is always ________ about what she wears.
二、句型必背
1. We are so used to them that we often do not even realize how many we see and hear in a day.
(1) My grandfather _____________________________________________. 我祖父不习惯生活在嘈杂的城市。
(2) They are ________ good boys ________ the teacher never scold them at all.
(3) It was ________ tall a building ________ I had to go up by lift.
(4) It was ________ a tall building ________ I had to go up by lift.
(5) I can’t imagine ________ little worms can eat ________ many leaves in ________ a little time.
2. Not all ads play tricks on us though.
(1) _______________ in our class have passed the exam. 我们班不是所有的学生都通过了考试。
(= ________ the students in our class _____________ passed the exam.)
(2) This is the third time that Jack _____________________ in the driving test. He is not discouraged, ________. 这是杰克第三次没能通过驾驶考试，不过他并不气馁。
3. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
(1) The book _______________________________ raise people’s awareness of environmental protection. 这本书旨在提高人们的环保意识。
(2) His advice _______________________ help you ______________ the difficulties.他的建议旨在帮助你克服困难。
【基础训练】
一、经典回放
1. -How is everything going on with you in Europe?
-Quite well. Not so smoothly as I hoped, ______. (’05江苏)
A. though B. instead C. either D. too
2. Not once in these years ______ the prices of these products.
A. we changed B. have we changed
C. did we change D. we have changed
3. When ______ help, one often says “Thank you.” or “It’s kind of you.” (’05福建)
A. offering B. to offer C. to be offered D. offered
4. Allow children the space to voice their opinions, ______ they are different from your own. (’05湖南)
A. until B. even if C. unless D. as though
5. It is quite ______ to you, I will visit you next Tuesday. (’05天津)
A. convenient B. fair C. easy D. comfortable
6. Much of the power of the trade unions has been lost. ______, their political influence should be very great. (’06广东)
A. As a result B. as usual C. Even so D. So far
7. At the meeting they discussed three different ______ to the study of mathematics. (05江苏)
A. approaches B. means C. methods D. ways
8. -The boss said we had only three days to finish the work.
-Don’t worry. We have already ______ two thirds of it. (’06四川)
A. get down B. got through C. given in D. given away
9. ______ this cake, you will need 2 eggs,175 g sugar and 175 g flour. (’06广东)
A. Having made B. Make C. To make D. Making
10. -Can the project be finished as planned?
-Sure, ______ it completed in time, we will work two more hours each day. (’05上海)
A. having got B. to get C. getting D. get
11. It was not a serious illness, and she soon ______ it. (’04天津)
A. got over B. got on with C. got around D. got out of
12. When ______, the museum will be open to public next year. (’02上海春招)
A. completed B. completing C. being completed D. to be completed
二、词组填空
be aware of fall for trick sb. into doing sth be satisfied with up to
be bored with be concerned with appeal to have … in mind get sth. across
1. The film ____________ young people.
2. It took me an hour to ________ my intention ________ to her.
3. Being a student, you should always ________ school rules _________.
4. He ________ not ________________ the danger, when the car came toward him.
5. I ______________________ the service in this hotel, so I decided to make a complaint.
6. Don’t ____________ his word. He is cheating you.
7. They ________ me ______________ (buy) lots of products that I didn’t need.
8. My car can take __________ five people.
9. When designing an advertisement, you must know what your target audience _______________.
10. I ___________________ the film, so I decided to leave the cinema before it ended.
Module 4 Unit 1 Advertising (2)
【考点透视】
一、 词汇识记
1． 看书自查（P9 publisher – P18 approach）
2． 试题检测
1. He said that readers wouldn’t believe the writer’s u________ way of thinking and rich imagination.
2. When it is c________ to you, would you come and visit us?
3. We are told that all kinds of books are a________ in our school library.
4. Meeting my best friend after so many years was an u________ moment.
5. It is ________ (极其) important to learn as many words and phrases as possible for English
learners.
6. DGS nap allows you to take photographs ________ (不间断地) for up to 6 hours.
7. We must ________ (更新) our packaging in order to attract more young customers.
8. An ad campaign is an organized program of advertisements using various kinds of ads to reach
a ________ (特定的) audience.
9. I’m (真诚地) sorry that things had to end like this.
10. The Mp4 he bought yesterday is very _________ (时髦).
二、 词汇运用
1. recommend
(1) vt. 推荐,介绍
Would you ____________ a good dictionary ________ me? 你能给我推荐一本好字典吗？
We ___________ him _______ our monitor.
(2) vt. 劝告，忠告, 建议
recommend doing sth.
recommend sb. to do sth
recommend that sb. (should) do sth
I recommend___________ by subway. 我建议坐地铁去。
I recommend_______________________ by subway. 我劝你坐地铁去。
I recommend that ______________________ by subway. 我劝你坐地铁去。
2. convenient adj. 便利的，方便的
(1) ____________________________________? 四点钟方便吗？
(2) _______________________________________ if I come at 5 o’clock? 如果我下午五点来拜访你方便吗？
3. determine vt. 决定，确定
(1) determine + n.
He ______________________________ of the novel. 他决定了新小说的书名。
(2) determine + 疑问词 + to do
Have you ___________________________ next Sundry? 你已决定好下个星期去哪里了吗？
(3) determine to do sth
My father _______________________. 我父亲已决定戒烟。
(4) determine sb. to do sth
The news that she was in trouble ___________________________________. 她陷入困境的消息使我决心立即采取行动。
(5) determine that (should + 动词原形)
We were determined that ____________________________________________. 我们决定不让这种事情再发生。
4. approach vt. & n. ________________________
(1) The time for graduation ____________________. 毕业的日子近了。
(2) His work is ___________________________. 他的作品近乎完美。
(3) He presented ___________________ to solve the problem. 他提出了一个新方法去解决这个问题。
【基础训练】
一、经典回放
1. At the meeting, they discussed three different ______ to the study of mathematics.
A. approaches B. means C. methods D. ways
2. My ______ of this weekend’s activity is going out with some good friends.
A. idea B. opinion C. mind D. thought
3. All these gifts must be mailed immediately ______ in time for Christmas.
A. in order to have received B. in order to receive
C. so as to be received D. so as to be receiving
4. The manager had fallen asleep where he ______, without undressing.
A. was laying B. was lying C. had laid D. had lied
二、翻译句子
1. 即使他不愿意，他还是不得不和陌生人在旅馆同住一个房间。假期来这个小镇旅游的人
太多了。(even if, share)
.
2. 电视中时尚产品的广告似乎对女性比男性更有吸引力。(appeal to)
.
3. 遗憾的是，许多家长并没有意识到兴趣爱好在学习生活中的重要性。(be aware of)
.
4. 这些话的目的不是为了伤害你，而是为了鼓励你。(be meant to)
.
5. 万圣节时，孩子们可以对那些拒绝给他们糖果的邻居搞恶作剧。(play tricks on)
.
6. There are lots of different ways to get your message across when you are putting together an ad campaign. (L27, P18)
______________________________________________________________________________。
Module 4 Unit 1 Advertising (3)
综合训练
一、单项训练
1. - What about attending the English corner while learning spoken English?
- Personally, ______.
A. it’s up to you B. it makes sense
C. it’s hard to say D. it’s out of the question
2. The flood and the infection ______ brought along really made the villagers suffer a lot.
A. it B. that C. which D. what
3. The country has already sent up three unmanned spacecraft, the most recent ______ at the end of last March.
A. has been launched B. having been launched
C. being launched D. to be launched
4. Science is more than a collection of unrelated facts; to be meaningful and valuable, ______
must be arranged to show generalized character.
A. which B. it C. those D. they
5. Smell is one of the ways ______ we have of knowing about our world and enjoying what it has for us.
A. that B. what C. in which D. how
6. -＄500, but that is my last offer.
-OK, it is a ______.
A. cost B. price C. reward D. deal
7. As senior 3 students, it is the most important to ______ a good state of mind in face of failure.
A. keep up B. keep on C. keep out D. keep of
8. The theory he’s stuck ______ us that earthquakes can be forecast.
A. to prove B. to proves C. to proves to D. which to prove
9. When I walked in, Professor Li was sitting at his desk, the newspaper ______ before him.
A. spreads B. to be spread C. spread D. was spreading
10. -Do you think the Stars will beat the Bulls?
-Yes. They have better players, so I ______ them to win.
A. hope B. prefer C. expect D. want
11. Dolly, ______ sheep, the world’s first cloned animal, was given ______ shot to end her life on Feb.14 because she was suffering from a lung disease common in much older sheep.
A. /, a B. the, a C. a, the D. a, a
12. There are a lot of computers being shown in the ______Center.
A. computer B. computers’ C. computers D. computer’s
13. - How soon will your mother’s birthday be?
- ______．
A. This Friday B. On July 4 C. A week away D. Tomorrow
14. My old teacher ______ often go hunting when he lived in the mountain areas.
A. would B. should C. could D. might
15. As you can see, the number of cars on our roads ______ rising these days.
A. was keeping B. keep C. keeps D. were keeping
二、完形填空
My parents fixed in me the ideas of family, faith and patriotism (爱国主义) when I was young. 16 we struggled to make ends meet, they 17 to me and my four brothers and sisters how 18 we were to live in a great country with 19 opportunities.
I got my first real 20 when I was ten. My dad injured his back working in a factory and had to be 21 as a hairstylist. The owner of the shopping center gave Dad a(n) 22 on his rent for cleaning the parking lot (停车场) three nights a week, which meant getting up at 3 a.m. To pick up waste, Dad used a little 23 that looked like a lawn mower (割草机). Mom and I emptied garbage cans and 24 waste by hand．It took two to three hours to clean the lot. I’d 25 in the car on the way home because of tiredness.
I did this for two years, but the 26 I learned have lasted a lifetime. I 27 discipline and a strong work ethic (道德准则), and learned at a(n) 28 age the importance of balancing life’s 29 interests -– in my case, school, housework and a job．This really 30 during my senior year of high school, when I worked 40 hours a week at a fast-food restaurant while taking college-prep 31 .
The hard work 32 . I attended the U.S. Military Academy and went on to receive graduate degrees in 33 and business from Harvard. 34 , I joined a big Los Angeles law firm and was elected to the California State Assembly (会议). In these jobs and in everything else I’ve done, I have never forgotten those 35 in the parking lot.
16．A．Now that B．If only C．Even D．Even though
17．A．stressed B．announced C．suggested D．admitted
18．A．important B．surprising C．fortunate D．satisfying
19．A．several B．limitless C．fewer D．instant
20．A．chance B．dream C．success D．job
21．A．retrained B．regarded C．considered D．respected
22．A．increase B．order C．discount D．explanation
23．A．bag B．machine C．knife D．stick
24．A．brought up B．gave up C．made up D．picked up
25．A．sleep B．talk C．study D．sing
26．A．knowledge B．information C．lessons D．skills
27．A．cancelled B．acquired C．evaluated D．forgot
28．A．common B．legal C．old D．early
29．A．competing B．developing C．supporting D．increasing
30．A．turned B．changed C．helped D．improved
31．A．measures B．courses C．messages D．tours
32．A．came true B．took off C．went ahead D．paid off
33．A．law B．medicine C．science D．arts
34．A．However B．Indeed C．Later D．Before
35．A．people B．nights C．cars D．opportunities
三、阅读理解
A
While in-car satellite navigation systems are considered a great surprise of the technological age, they are also destroying our ability to read maps and weakening our very sense of self, according to one of the nation’s leading geographers.
Rita Gardener, president of the Royal Geographical Society, said, “If you are looking at a road map of Great Britain, apart from looking at roads, you will get a feel for the natural environment you are moving through and that will tell you something about the economy and the history.”
“An ability to place oneself in a spatial (空间的) setting in this way is important,” Dr Gardner added, “because it provides an insight (洞察力) into the societal, environmental and economic changes that govern all our lives. It also sharpens our hunter instincts (本能) and sense of discovery.”
“Look, for example, at a map of rural East Anglia,” she said, “and you will see the route from Cambridge to the coast with the A14 running through it. You’ll see that Bury St Edmunds has grown dramatically in the last 15 years because there are lots of new development and new light industry. This tells you that it is on the route between the Midlands and the coast at Harwich and it has benefited from increased traffic to the Continent.” She said, “You would get none of that information from a sat-nav.”
While emphasizing the importance of being able to read a map, Dr Gardner is less concerned about teaching children to memorize maps of continents, rivers and capital cities. A recent survey by National Geographic Kids magazine found that 20 per cent of children in Britain cannot find their own country on a world map, she said.
“It is much more important that kids know about major continents and different climate zones than that they know the name of a particular country, providing they know how to look it up in a map.”
“What’s important is that when they fly on holiday from Manchester to Malaga, they have an understanding that they are moving into a different geographical zone and they know why the Mediterranean landscape is different from what they see at home,” she said.
36．The passage mainly deals with _____.
A．the importance of geography knowledge in our life
B．the differences between sat-nav systems and maps
C．the importance of the ability to read maps
D．the advantage of a sat-nav system
37．What does the underlined word “it” refer to in Paragraph 4?
A．Harwich B．Midlands
C．Bury St Edmunds D．East Anglia
38．In Dr Gardner’s opinion, kids in Britain _____.
A．should memorize all the continents, rivers and capital cities in maps
B．had better fly to Malaga to realize different landscapes between Mediterranean and UK
C．should master some basic principles of geography
D．can turn to a sat-nav for help for a lack of geography knowledge
39．Which of the following is TRUE according to the passage?
A．The road map tells us more than just the route from one place to another.
B．We can tell the history and economy of a region with the help of a sat-nav.
C．A sat-nav contains as much information as a map.
D．Children who know about different climate zones can find their own country in a world
map.
四、请认真阅读下面短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。注意：每空不超过3个单词。
We find that bright children are rarely held back by mixed-ability teaching. On the contrary, both their knowledge and experience are enriched. We feel that there are many disadvantages in streaming (把……按能力分班)pupils. It does not take into account the fact that children develop at different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it can be quite discouraging to be at the bottom of the top grade! Besides, it is rather unreal to grade people just according to their intellectual ability. This is only one aspect for their total personality.
We are concerned to develop the abilities of all our pupils to the full, not just their academic ability. We also value personal qualities and social skills, and we find that mixed-ability teaching contributes to all these aspects of learning.
In our classrooms, we work in various ways. The pupils often work in groups: this gives them the opportunity to learn to cooperate, to share, and to develop leadership skills. They also learn how to cope with personal problems as well as learning how to think, to make decisions, to analyze and evaluate, and to communicate effectively. The pupils learn from each other as well as from the teacher.
Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments, and they can do this at their own speed. They also have some formal class teaching when this is appropriate. We encourage our pupils to use the library, and we teach them the skills they need in order to do this efficiently. An advanced pupil can do advanced work: it does not matter what age the child is. We expect our pupils to do their best, not their least, and we give them every encouragement to attain this goal.
Develop the abilities of pupils:● develop their full abilities, not their (1) __________
● value personal qualities
● (2) __________
pupils-streamed teaching (disadvantages) (3) __________ teaching (advantages)
● not (4) __________ the fact that children develop at different rates
● have a bad effect on both the bright and the not-so-bright child
● (5) __________ the pupils who are at the bottom of the top grade
● rather unreal to grade people just according to their intellectual ability
● only one aspect for pupils’ total personality ● (6) __________ pupils’ full abilities.
● give them the opportunity to learn to cooperate, to share, and to develop
(7) __________
● learn how to cope with (8) __________
● learn how to think, to make decisions, to analyze and evaluate, and to communicate (9) __________.
● learn from each other
(10) __________ from the teacher.
● do this at their own speed
Key （1）
单词拼写1. persuasive 2. promoting 3. committed 4. campaign 5. educate
6. services 7. complete 8. original 9. comments 10. nationwide
1. share
(1) share your newspaper with me?
shares his toys with
(2) share (in) the cost
我们分担忧愁，分享快乐
(3) my share of the expenses
他买了一万股那家公司的股份
2. intended(更正intend sb to do sth)
预期的效果 饮用水
is intended for
is intended to educate
intended to study abroad
to run the company
should be carried out within this year
3. lead
(1) led a peace movement
to
led me to a clear
(2) leads to
(3) in the lead 带头/落后
carried out under the lead
4. (1) 彻底的变化 万籁俱寂
will be completed at the end of the year
in complete
5. satisfied
is never satisfied with
Hearing a satisfied smile
(1) 满足某人的需要/好奇心
(2) 获得满足感 to one’s satisfaction
(3) 令人满意的解释
词汇辨析
1. production produce products production
2. There has been no known cure so far but this illness can be treated.
cured were well treated
3. special especial particular particular
句型必备
1. (1) is not quite used to living in the noisy city
(2) such that (3) so that
(4) such that (5) such so such
2. (1) Not all the students
All haven’t
(2) has failed though
3. (1) is meant to
(2) is meant to, overcome
经典回放
ABDBA CABCB AA
Key （2）
1. unique 2. convenient 3. available 4. unforgettable 5. extremely
6. continuously 7. update 8. particular 9. sincerely 10. fashionable
词汇运用
1. recommend
(1) recommend to
recommend as
(2) going / you to go / you should go
2. convenient
(1) Will 4 o’clock be convenient?
(2) Is it convenient for / to you?
3. determine
(1) determined the name/title
(2) determined where to go
(3) has determined to give up smoking
(4) determined me to take action at once
(5) this should never be allowed to happen again
4. approach
(1) is approaching
(2) approaching perfection
(3) a new approach
经典回放 A A C B
1. Even if he did not want to, he still had to share his hotel room with a stranger. There were too many tourists in the town during the holiday.
2. Commercial advertisements on TV about fashionable products seem to appeal more to women than men.
3. It’s a pity that parents are not aware of the importance of hobbies in a student’s life.
4. These words are not meant to hurt you, but to encourage you.
5. On Halloween, children can play tricks on neighbours who refuse to offer them sweets.
6. 在策划广告宣传活动时，你会发现有很多不同的手段让你将信息传达给目标受众。
Key （3）
单选
BABDA DACCC BACAC
完形
DACBD ACBDA CBDAC BDACB
阅读
CCCA
1. academic ability
2. value social skills
3. mixed-ability 4. take into account
5. discourage 6. contribute to
7. leadership skills 8. personal problems
9. effectively 10. as well as