高一英语导学提纲
M4U1 Reading Advertisements
第一课时
课前导学
一． 预习：
阅读P2-3的文章，完成Part A , C1, C2 and D, E
Find out more information about the passage.
Advertisements
____________ advertisement(s) _____________ advertisement(s)
Definition ______ which someone has
_____ ______to promote
a product or a service They are placed ___ _____and ________ to ______people to ______ _____an idea which affects _______ _________
Added information. Although we have laws to ____us____ ads that _____or try to make people believe untrue______, we must ___ ___ ___ the methods used in ads to sell us things.
Even if an ad does not lie, it does not mean it tell you the complete _________. PSAs ____ _____large social issues and are meant to ______the public.
They educate people about ____ _____ _______, such as “Project Hope”, whose slogan is _______every child. They also teach us how to _____ ______ _____.
Concluding statement We must not _____ _____this kind of trick. Not all ads____ ____ ____ us though
Conclusion: Be _________about advertisements
迁移创新
Advertisements, which often use p_____ language and e______ images, play an important p _____ in our lives. There are two main t_____ of advertisements. One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language, are often placed for f____. They d____ with many social i____, which often affect public w_________.
质疑讨论
请提出预习中存在的问题。
__________________________________________________________________________
_________________________________________________________________________
第二课时
课前导学
重要短语
1.信任 _______________ 2.做某方面的研究 _________________
3.与某人分享… _______________ 4.鼓励某人做某事 _________________
5. 免费地 _______________ 6.打算做某事 _________________
7. 过上更好的生活 _______________ 8.公共福利 _________________
9.爱上… ,受…的骗 _______________ 10. 欺骗，捉弄 _________________
11.远离 _______________ 12.以低价 _________________
13. 质量高的 _______________ 14.诱使某人做某事 _________________
质疑讨论
请提出预习中存在的问题。
__________________________________________________________________________
_________________________________________________________________________
难句理解
1. A commercial ad is one which some has paid for to promote a product or service.
此句one是________(词类), 指前文提到的_________________，以避免_________。
service 的相关用法
【常用搭配】
1) at one’s service 随时为某人做某事 2）be of service to sb 对某人有用处
If you need any help, I’m at your service. ______________
Can I be of service to you in organizing the trip? ______________
【派 生 词】serve vt. “为…服务，招待（顾客）端（饭,菜）” vi.（？），供职，服役
1) serve as ______________
2) serve sb with sth / serve sth to sb ______________
3) serve the people/ the country/ the society ______________
--- I hear you have an experience in the Royal Air Force. Is that true? ______________
---Yes. I served in the Royal Air Force for six years. ______________
2. All it says is that it fights it and that is not the same thing at all. ( L.20 )
此句是由and连接的____________ 。and之前的句子，主语为_________，it says为省略引导词_______的______________ ，修饰all ； that 引导的是_____________ ，that 在从句中______________ 句子成分；句中第一个和第二个it 都指前文提到的________ ，第三个it 指 ______。
3. They just hope that when you read the ad, you will feel good about their nice comment and remember the words “freshest food” and connect them to the food in the supermarket. (L.24-26 )
此句为___________句 ，主句主语为________ ，谓语为________，后面that 引导的是_________ ，that在从句中_______句子成分，只起__________ 作用。在 that 从句中，又包含一个____________句，该从句是when 引导的_________ 。主句的主语是____________ ，谓语是由两个并列连词and连接的三个并列谓语 ，即 ___________ ，_____________ 和 _____________ ，它们后面分别都有自己的 __________ .
4. Not all ads play tricks on us though. (L. 28)
1）该句式是_________ 句式。意为“ ， ”。可以用另一种表_____________。
2）句中trick是________(词类) . 表示类似意思的词组有:
play a joke on sb. 开某人的玩笑 joke with sb about sth 和某人开玩笑
make fun of sb. 取笑某人 laugh at sb 嘲笑某人
You can’t fool me with that old trick. __________________。
The naughty boys often play tricks on their teachers. __________________。
trick还用作________(词类)。
The salesman tried to trick me into buying his products. __________________。
3）句中though是________(词类), 表示“ ________ , ________ ”
I’ve a bit of cold. It’s nothing much, though.
5. PSAs are meant to teach us and help us lead better lives. (L.30 )
mean to do sth 打算做某事
mean doing sth 意味着……
mean sb to do sth 打算让某人做某事
be meant to do sth 得做某事, 必须做某事
be meant for 打算给予; 打算作……用
These rooms are meant the children’s centre.
Being a student means (努力学习)
I didn’t ____ to take a taxi but I had to as I was late.
A. suppose B. mean C. hope D. think
6. claim vt. ①声称，宣称 ② 要求，索要 ③夺走（…的生命）
【常用搭配】
1) claim sth / claim to do sth 宣称……/认领，要求得到……
2) claim A for B. 因为B而要求得到A
3) claim that … 宣称，宣布……
【例 句】
1) After the battle, both sides claimed victory.
2) She claimed ownership of the land.
3) Can I claim payment for him for the damage?
4) The severe flooding has claimed over 500 lives.
5) The report claimed that they had crossed the border to escape the fighting.
迁移创新：
一.单词巩固
1. All of us have been a________ that ads play an important role in our daily life.
2. They made a c______ that this type of digital camera was of high quality.
3. His lie was so touching that many of his friend f_____ for it.
4. The director said that he was tired of such unfair __________(评论) about the new film..
5. Advertisers choose words and brand names very carefully in order to make a creative i_______ of the product.
6. Looking at the wonderful Sydney Opera House, people can’t help wanting to know its o________ design.
7. He p________ me to go shopping and I bought a big pack of goods.
8. Your job is p________ the new product to make it known to consumers.
9. That hotel is famous for its fine s_____. The waiters and waitresses are friendly and polite.
10. China began a nationwide public service advertising c______ in 1996.
二．单项选择
1. The salesman said the car was in good condition, and I was foolish enough to ___ it
A. fall into B. fall for C. fall over D. fall down
2. The children should be _____ not to play tricks _____ the disabled.
A. educated; on B. trained; to C. educated; with D. trained; on
3. I _____ live in the countryside, but I have ____ living in the city now.
A. was used to; got used to B. used to; got used to
C. used to; used to D. got used to; used to
4. I’m sure you did wrong to him. You know, he did ____ help and ____ no harm.
A. meant to; meant B. meant; meant C. mean to ; meant D. to mean; meant
5. The newly published book, which refers _______ basic English grammar, is _________only
for beginners.
A. as; meant B. for; intended C. to; planned D. to; intended
6. The manager had fallen asleep where he ______, without undressing.
A. was laying B. was lying C. had laid D. had lied
7. It was in the small house ____ was built with stones by his father ____ he spent his childhood.
A. which; that B. that; where C. which; which D. that; which
8. Nick is looking for another job because he feels that nothing he does _______ his boss.
A. serves B. satisfies C. promises D. supports
9. Tom passed the exam . He didn’t study well for it. The exam ___________ difficult.
A. must have been B. shouldn’t have been C. can’t have been D. couldn’t be
10. The manager recommended he _________ a plane in order to get there in time
for the meeting.
A. take B. taking C. to take D. would take
第一课时
一． 预习：
Advertisement(s)
Commercial (s) Public service (s)
Definition One paid for Definition for free meant/intended encourage believe in public welfare
Added info. protect from lie claims be aware of truth Added info. deal with serve public service projects schooling live better/healthy lives.
Concluding statement fall for Concluding statement play tricks on
Conclusion: Be smart about advertisements
迁移创新
( persuasive exciting part types commercial promote service customers
complete attractive original creative free deal issues welfare )
第二课时 重要短语
1. believe in 2. do some research on 3. share… with… 4. encourage sb to do sth
5. for free 6. be intended to do sth 7. lead a better life 8. public welfare
9. fall for 10. play tricks on 11. keep away from 12. at a low price
13. of high quality 14. trick sb into doing sth 句型
1. （不定代词, a commercial ad，重复）
你要是需要帮助，我可以随时帮忙。 你组织这次旅行需要我帮忙吗？
充当，担当 给某人端上…… 为人民/为国家/社会服务
2. (并列句，All，that，定语从句，表语从句，不充当，广告，bad breath)
3. ( 复合句，They，hope，宾语从句 ，不充当，连接，主从复合，时间状语从句，you，will feel，remember，connect，宾语 )
4. 1）(部分否定，并非所有, All ads don’t play tricks on us though.) 2）（名词）（动词）
3）（副词，不过，然而） 5. for studying hard B
6.1）战争之后，双方都宣称取得了胜利。 2）她对这块土地的产权提出了要求。
3）我能代他为其受到的伤害要求赔偿吗？ 4) 那场严重的水灾夺走了500多人的生命。
5) 报道称他们越过边境以躲避战争。
迁移创新： 一. 单词拼写1. aware 2. claim 3. fell 4. comments 5.image
6. original 7. persuaded 8. promoting 9. service 10. campaign
二．单项选择 1-5 .BABCD 6-10. BA BC A