Unit 1 Advertising
Words and Expressions
1.persuade v to give make sb do sth by giving them good reasons for doing it.说服，劝说；使信服
persuade sb to do sth/ into doing sth劝服某人做某事
persuade sb out of doing sth劝服某人不要做某事
persuade sb of sth 使某人相信某事
persuade sb that-clause 使某人相信
I persuaded him of its truth. 我使他相信这是真的。
I persuaded him to work hard. 我劝她努力工作
We persuaded him into taking the job. 我们说服她接受这份工作。
I persuaded my father out of smoking. 我劝服我父亲戒了烟。
I’m almost persuaded that he is honest. 我几乎相信他是诚实的。
persuasive adj.有说服力的 persuasion n. 说服
2. advertise
vt. 1) to make known; call attention to: 引起注意：使变得著名；引起对……的注意：
I advertised my intention to resign.渲染我要辞职的意向。
2) to warn or notify: 告诫，告知：
This event advertises me that there is such a fact as death.这件事告诫我有死亡这样的事实。
vi 1) to call the attention of the public to a product or business. 做广告：引起公众对产品或企业的注意
We advertised through the newspaper for the products of our factory.
我们通过报纸宣传我们厂的产品。
2) to inquire or seek in a public notice, as in a newspaper:
登广告：在公告，如报纸上询问或寻找：
He advertised for an apartment when he just arrived in this city.
在他刚到这个城市时他登广告寻求公寓房
advertisement n. 广告 advertiser n. 广告商 advertising n. 做广告；广告活动
3.be meant to: to be done ormade for a particular purpose旨在，目的是
This public service advertisement is meant to increase people’s awareness of enviornmental protection.
4. innocent adj.
1） not guilty of a crime 无辜的，清白的，无罪的
She was found innocent of any crime. 她获判无罪。
2）无辜受害的；成为牺牲品的
innocent victims of a bomb blast 炸弹爆炸中的无辜受害者
3） 天真无邪的，纯真的
an innocent young child
innocence n.
5.fool n. 傻瓜，笨人
Don’t be such a fool.
I felt a fool when I realized my mistake.
make a fool of sb 愚弄某人
act /play the fool 装傻，扮丑相
v. to trick sb into believing sth that is not true 欺骗愚弄
You don’t fool me. 别骗我。
fool sb into doing sth
Don’t be fooled into thinking they’re going to change anything.别上当受骗，以为他们打算做出任何变化。
6. cure v.
1)to make sb healthy again after an illness治疗 n. 治疗方法
cure sth 治好…
cure sb of a disease 治愈某人的疾病
When I left hospital I was completely cured. 当我离开医院的时候，我已经痊愈了。
The doctor cured me of my headache.
Antibiotics help to cure many diseases that were formerly fatal.
抗生素有助于治疗许多以前会是致命的疾病。
Penicillin cured him of pneumonia. 青霉素治愈了他的肺炎。
2) to stop sb from behaving in a particular way. 矫正，纠正
cure sb of sth 治愈某人…纠正某人恶习
Nothing can cure him of the bad habit.没有什么能纠正他的坏习惯
She tried every means to cure her child of the bad habit. 她想尽一切办法试图改掉她孩子的这个恶习。
cure n. a medicine or medical treatment 药，药剂;疗法
a cure for sth. 治疗…的方法
There is a cure for the common cold. …的治疗方法。
7.pleased adj.
1)feeling happy about sth高兴，满意，愉快
She was very pleased with her exam results.
I’m pleased to hear about your news.
I’m really pleased that you are feeling better now.
2）happy or willing to do sth 高兴，乐于
I’m pleased to inform you that the book you ordered has arrived.
pleasing adj. 令人满意的 a pleasing design/effect
pleasure n.
8.comment n.
[C][U]sth you say or write which gives an opinion on or explains sb/sth注释,评注,批评,评论[(+on/about)]
He made no comments on our proposal. 他对我们的建议没有作评论。
vi. To express an opinion about做注解,做评注,评论 [(+on/upon)]
He did not comment on what I said. 他对我的话未作评论。
He commented that it was an excellent film. 他评论这电影很精彩。
No comment 无可奉告
9. fall
1) fall for sb : to strongly attracted to sb; to fall in love with sb 被某人所吸引，爱上某人
e.g. They fell for each other at first sight and got married six weeks later. 他们一见钟情，六个星期后就结婚了。
2) fall for sth: to be tricked into believing sth that is not true （轻易）相信某事
e.g. The salesman said the car was in good condition, and I was foolish enough to fall for it. 推销员说这汽车状况
fall behind 落后 fall into the habit of 养成…习惯 fall in love with 爱上
10.trick n. 诡计， 恶作剧 v. 戏弄， 欺骗
trick sb into doing sth 诱使某人做某事
He tricked me into giving him the money. 他骗我给他钱
【常用搭配】
1) play tricks on sb/ play jokes on sb 捉弄某人
2) make fun of sb 取笑某人
3) trick sb out of sth 骗走某人的……
4) play a trick/tricks on sb=play jokes on 开某人玩笑，捉弄某人
【例 句】
The kids often play tricks on the old man. 孩子们经常戏弄老人。
It’s immoral to play a trick on the disabled. 作弄残疾人是不道德的。
She was tricked out of all her savings. 她被骗走了所有的积蓄。
People make fun of her because she wears a strange hat.人们取笑她因为她戴了顶奇怪的帽
Her partner tried to trick her out of her share. 她的合伙人企图骗走她的股份
11. aim
n. the purpose of doing sth 目的，目标
She went to London with the aim of finding a job.
achieve one’s aim
v. 1）to try or to plan to achieve sth 力求达到，力争做到 (at/for)
The government is aiming at 50%reduction in unemployment.
政府正力争达到减少50%的失业人口。
2） to have sth as an aim 目的是，旨在
These measures are aimed to prevent the water in this river from being polluted.
3) to point or direct a weapon at sth 瞄准， 对准
I was aiming at the tree but hit the car by mistake.
12. benefit
n. 利益, 好处; 恩惠; 退休金; 津贴; 救济金; 保险抚恤金 义演; 义赛
a public benefit 公益 be of benefit to the people 对人民有好处
disability benefits 残废抚恤金 a benefit match 义赛
This dictionary will be of great benefit to me. 这部字典将对我有很大裨益。
vt. to be good for 对…有益
Exercise benefits our health. 运动有益于我们的健康。
vi. to get sth good from 得益于
We benefit by [from] daily exercises. 每天做操对我们有益。
[习惯用法]
for the benefit of 为了……的好处
give sb. the benefit of one's experience 用自己的经验[知识]帮助某人
in benefit 有资格得到救济金(指生病、失业等津贴)
out of benefit 没有资格得到救济金
sick benefit 疾病津贴
beneficial adj. be beneficial to 对…有益
13. promote vt.
1)To help sth happen or develop促进
Promote economic growth/understanding
The government decided to promote public welfare. 政府决定发展公共福利。
2) to move sb to a higher rank or more senor job提升；推销（商品等）
Promote sb. to sth. 提拔某人/be /get promoted to 被提升为
be promoted to 被提升为…职位
He was promoted to a manager. 他被提升为经理。
3) to help sell a product or a service 宣传；
promote a product
This area is being promoted as a tourist destination. 这个地区正被推广为旅游点。
Promotion n.提升， 晋级，推销活动/promoter n. 发起人， 筹办人
14. consult v.
1） to go to sb for information or advice (sb about sth) 咨询；请教
If the pain continues, consult your doctor. 如果疼痛持续不消退，请医生诊治。
2）discuss sth with sb to get permission for sth 商讨，商量
I need to consult with my colleagues on the proposal.我需要与我的同事商讨这些建议。
consultant n. 顾问 consultancy n. 咨询公司
consultation n. 咨询，商讨，磋商
consulting room 诊疗室
15.recommend v. suggest; advise
recommend sb. sth.= recommend sth. to sb.
recommend sb./sth. for/as
recommend doing/ recommend sb. to do
recommend that sb. (should)
Our teacher recommended us some new books on this subject.
老师向我们推荐了这个学科的一些新书。
My English teacher recommended a good dicionary to me.
我建议先见他。I recommend meeting him first.
I recommend her as your secretary.
老师劝我们读那本小说。
The teacher recommended us to read the novel. =The teacher recommended that we (should) read the novel.
I recommend he should see a doctor. 我建议他去找个医生。
The old man should listen to the doctor’s recommendation that he stay in bed. 老人应听从医生卧床休息的建议。
16. bargain n.
1) a thing bought for less than the usual price 便宜货，减价品
The car was a bargain at that price. 那辆车价格真便宜。
2) an agreement between two or more people or groups 协议，交易。(with sb)
He and his partener had made a bargain to tell each other everything .他和他的合伙人约定互通有无，毫无保留。
Finally the two sides struck a bargain = (reached an agreement).双方最终达成了协议。
V. to discuss prices, conditions, ect with sb in order to reach an agreement that is satisfactory 讨价还价，商讨条件
He said he wasn’t prepared to bargain. 他说他不愿意讨价还价。
bargain away 做亏本交易，贱卖
bargain hunter 减价品搜索者；专买便宜货的人 bargaining power 谈判能力
bargaining n.
17.target n.
1）a result that you try to achieve 目标；指标
business goals and targets 经营的目的和指标
Set yourself targets that you can reasonably hope to achieve. 给自己制定有望达到的目标。
2) an object, a person or a place that people aim at when attacking (攻击的)目标，对象
He has become the target for a lot of criticism recently. 他最近成了众矢之的。
3）靶子
aim at a target 瞄准靶子 hit/miss the target 中/脱靶 target practice 射击练习
v. 1）to aim an attack or critism at sb/ sth 把……作为攻击目标；把……作为批评对象
The company has been targeted by animal groups for its use of dogs in drug trial.这家公司因用狗做药物试验而成为保护动物团体批评的对象。
2）to try to have an effect on a particular group of people 面向，瞄准
The campaign is clearly targeted on the young. 这场运动显然针对的是年轻人。
18..determine vt.
1) to decide or settle (a dispute, for example) conclusively and authoritatively.判定：结论性、权威性地决定或解决（纠纷等）
He determined to go. 他决意要去。
I am determined to do better than Mike. 我决心比迈克做得更好。
He determined to go [that he (should) go] at once. 他决心立刻就走。
2) to cause (someone) to come to a conclusion or resolution.
使（某人）得出结论，使得出解决方法
He has not determined what he will study. 他还没有决定学什么。
His advice determined me to drink and smoke no more. 他的劝告使我决定不再抽烟喝酒了。
3) to be the cause of; regulate: 成为……的原因；控制：
Demand determines production. 需求决定生产
determine a date for a meeting 确定会议日期
4) to give direction to: 定向：指出方向：
The management committee determines departmental policy. 管理委员会决定各部门的政策
vi. 1) to reach a decision; resolve.解决，决定：作出决定；
They determined on an early start. 他们决定早些出发。
I have determined on [upon] going to the countryside after graduation.
我已决定毕业后到农村去。
【常用搭配】
determine sth 决定某事 determine (sb) to do sth. （使某人）决定去做某事
determine on (doing )sth 就……做出决定
determined adj. 有决心的，决定的（在句中常作定语或状语）
【常用搭配】
be determined to do sth 下决心/决定做某事 be determined +从句
be determined to do “决定做某事”， 侧重有决心的状态，可与表示一段时间的状语连用。
determined 过去分词作状语或定语。
We determined to get the work done before May Day. 我们决定五一前完成这项工作。
We determined on an early start. 我们决定尽早出发。
determination n.决心
19.appeal vi.
1) to make a urgent and serious request呼吁；恳求
The government is appealing to everyone to save water. 政府呼吁每个人节约用水。
2) to make a formal request to a court of law. （常与to连用）上诉；诉诸于,申诉
The victims' families of the murder have appealed to the Supreme Court to have a definitive answer. 谋杀案的被害家属已经申诉最高法院作确切的答复。
He appealed against the judge's decision. 他不服法官判决而上诉。
3) to attract or interest sb （常与to连用）吸引；引起兴趣
She appeals to me. 我对她感兴趣。
Bright colours appeal to small children. 小孩喜欢鲜艳的颜色。
Does the idea of working for a venture company appeal to you?
你有没有兴趣到合资企业去工作?
n. 呼吁；恳求; 吸引力，魅力
an appeal for forgiveness恳求原谅
The teacher listened to his appeal.老师倾听了他的要求。
mass/wide/popular appeal 对大众的/广泛的/普遍的吸引力
The prospect of living in a city holds little appeal for me. 住在城里对我没有什么吸引力。
20. react vi.
behave differently or change as a result of sth; respond作出反应 (to sb./sth.)
The eye reacts to light. 眼睛对光会起反应。
He didn’t react to the news.
reaction: n. (to sth.)
What was her reaction to the news?
21. get sth across (to sb)：to be communicated or understood ; to succeed in communicating sth 传达；被理解；使人了解
He is not good at getting his ideas across.他不善于清楚的表达自己的思想。
【短语辨析】
1) get sth over. 克服
Get through 接通，打通，完成，顺利通过考试
2) get down to sth/ doing sth 开始做某事
3) Get along/on with 进展，相处
4) Get together 相聚，联欢
【例 句】
1) The final examination is coming up soon. It’s time for us to get down to our studies.
期末考试快来了，我们该开始复习了。
2) --- The boss said we had only three days to finish the work.
--- Don’t worry. We have already got through two thirds of it.
老板说我们只剩三天时间去完成工作了。别担心，我们已经完成了三分之二的工作。
3) She could always get round her father, who would give her whatever she asked for. 她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。
4) He was disappointed at not getting the job, but he soon got over it. 因为没有得到这个工作机会，他很失望。但很快，他克服了这种失落感。
5) We’re going to get together with some friends for a picnic. 我们将和几个朋友去聚餐。
22.urge v. to advise or try hard to persuade sb to do sth 敦促；催促；力劝
She urged him to stay.
The report urged that all children (should) be taught to swim.
urge sb on 鼓励；激励；为…加油
She could hear him urging her on as she ran past.她跑过他面前时，听到了他在为她加油。
n. urge to do sth : a strong desire to do sth . 冲动
I had a sudden urge to hit him. 我突然很想揍他一顿。
urgent adj. 紧急的；紧迫的； 急切的
The law is in urgent need of reform. 这项法律亟待修订。
An urgent look/whisper 急切的神情/耳语
urgency n. This is a matter of some urgency.这件事情相当紧迫。