I. 课程标准要求掌握的项目
话题：Talking about advertising and advertisements
词汇：convey, advertise, advertiser, brand, consideration, charge, loss, blame, broadcast, post, react, annoy, annoying, accuse, associate, appeal, frequent, figure, salesman, saleswoman, profit, campaign, policy, spokesman, spokeswoman, illegal, target, sneaker, nowadays, nephew, waitress, hostess, bridegroom, attach, discount, bonus,
功能：1）表达和评价不同观点（Expressing and evaluating different views）
I’m afraid I can’t accept that. I quite agree with you. I wouldn’t say that.
I see your point, but… That’s not how I see it. I’m afraid I have different opinion.
2) 抱怨投诉和表达情感（Making complaints and expressing emotions）
It really bothers me when…， I am angry about the ads for weight loss products.
I’m afraid I’ve got a complaint about… I hate to bring it up, but…
I can’t stand it when… It makes me sick… …drives me mad! … is really annoying.
II. 词组
1. take…into consideration 考虑到……
2. complain (to sb.) about…向某人抱怨……
3. make a complaint 提出投诉
4. in charge （of ）主管，看管，掌管
in the charge of…… 在……的主管之下
take charge （of） 掌管，负责，（物）不受控制
at one’s own charge 自费
free of charge 免费
5. weight loss products 减肥产品
6. lose weight 减肥
7. be angry with sb. about sth. 因某事生某人的气
8. be upset about/ by/ over sth.因……而感到烦恼
9. be to blame 该受责备，应承担责任
10. over the radio 通过无线电
11. a highly developed industry 高度发达的产业
12. go with 与…同行，与…相配，
13. hand in hand 手拉手，同步地，
14. make informed choices 做出明智的选择
15. accuse sb. of sth. 因……而控告某人
16. associate…with…把……和联系起来
be associated with 与……有关，与……有瓜葛
17. get… across 通过…，使……被理解
18. large amounts of…大量的 19. appeal to sb. 吸引某人
appeal to sb. to do sth 呼吁某人做……
appeal for 恳求，呼吁
20. a variety of 多种的
21. again and again 再三地，反复地
22. make sb. aware of sth. 让某人明白……
23. allow sb. to do sth. 允许某人做……
24. arm sb. with sth. 用……来武装自己
25. deal with 处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）
26. keep an eye for 留心
27. with the purpose of…目的是……
28. point out 指出
29. attract one’s attention 吸引某人注意
30. make sense 讲得通，有意义
make no sense 毫无意义
make sense of 弄懂……的意义
31..attach to 系;贴;固定;附着
attach to/connect with 附着/联想
attach importance to 给予重视
32. at a loss 困惑
33. profit by/ from得益于
34．think twice 慎重考虑
III. 句型
1. Some people find ads useful and entertaining; others think that they are annoying.
2. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
3. Customers see so many ads every day that advertisers must work hard to get their message across.
4. The best chance to reach customers is to appeal to their emotions.
5. Thus, instead of selling them the product, the ads sometimes seem to be selling them what money cannot buy: love, happiness and success
6. It has been proven again and again that frequent advertising increases product sales.
7. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.
8. Not all ads are used to promote a product or to increase a company’s profits.
9. The United Nations selected the soccer star Ronaldo, pop singer Tetsuya Komuro and other famous people to represent the UN and make its programmes known to the public.
10. There is no clear evidence to show just how well ads work, but they are important to both companies and consumers.
11. People read advertisements partly for information and partly because they are interesting.
12. Some of the most powerful words that sell are those that refer to the cost.
13. Present will be a person to think up an idea for an advertisement, and a person to buy space in newspapers or time on TV.
IV.部分知识点讲解
1． go with 与…同行，与…相配
I’ll go with you. 我和你一起去。
Her hat goes well with her dress.她的帽子和裙子很相配。
2. hand in hand 手拉手地，同步地
The couple are often seen walking hand in hand in the evening.
Dirt and disease go hand in hand. 灰尘与疾病总是形影相随
3. accuse sb. of doing sth. 指控/指责某人
He was accused of being a spy. 他被指控是间谍。
He accused me of neglecting my duty. 他指责我玩忽职守。
比较：charge sb with sth. 指控某人有过错
4. thus 引导前面话语的结果或结论，意思是“因此，于是”
He didn’t study hard, and thus failed the test. 他学习不努力，因此考试不及格
I didn’t watch yesterday’s news, and thus I knew nothing about the new policy.
5. so-called 用在名词前，相当于形容词，意思是“所谓的”，通常含有不信任或轻蔑的意思。
They are so-called VIPs. 他们就是所谓的重要人物
This is so-called “paradise on earth”,这就是所谓的“人间天堂”
6．distinguish A. from B. / distinguish between A. and B. 辨别A.和B.
Can you distinguish between a tiger and a lion? 你能辨别老虎和狮子吗？
I cannot distinguish hi from his twin brother。