产品发布会英文策划书

2021-04-11 策划书

　　对于企业来说，新品上市发布会的流程制定非常重要，由于企业新品上市发布会关系着未来的销售，本文为大家整理了发布会英文策划书，仅供参考！

　　产品发布会英文策划书

　　Activities planning strategy:

　　1, to recommend to the tour line, as dark lines, establish and maintain good public relations with dealers across the country, the accumulation of strong brand potential, get higher degree of concern, to promote the sales of new products.

　　2, through the strong public relations, we integrate the product characteristics and theme contents in an all-round way, provide feedback information for dealers, predict the two-way functions of the public, so as to fully realize interaction.

　　3, the activity scene of the product entity display, let the dealer experience, enhance confidence.

　　Venue layout of the activity scene:

　　1, guests sign at the venue: located at the entrance of guests sign, a main image background plate and the map of the Chinese KT board, guests sign, and posted a small wizard in the Chinese map KT, position and guest elf posted the corresponding distribution area, a check-in desk, goods, name card plate, guest corsage and media data bag sign, by two (behind the elves with wings) dressed in ceremonial reception, guidance, service event venue.

　　2, product sales and display area: the simulation is provided with a plurality of Yilabao and a display cabinet, display cabinet filled with flowers, will release a new mobile phone display one with them.

　　3, the center stage area: the establishment of the main background plate, background plate to a semi arc type, a theme, background plate enterprise LOGO, and also for the semi-circular arc stage, the overall three-dimensional rendering of the round, a mysterious, dreamy tone color to blue, the atmosphere, the central government set up the stage. Other fancy. White flower, flower piece is placed on the Persian blue, Luo Mahong, Greek silver three models of mobile phone and other fancy with lights, stage lights in the process of central to other fancy a prominent, on the left side set speech stage, on the right to set the projection screen, is used to explain the new.

　　How to create the scene atmosphere

　　1, music: background music is mainly divided into different activities, passionate and dynamic, and has a strong sense of fusion.

　　2, the environment: the overall design effect is mainly in dark color, which is mysterious, dreamy and cool, which is closely related to the fluorescent night elites mentioned in the brand communication.

　　3, light: a phantom lamp, a very strong light speed with constant change, at the same time the ghost of the phantom, let the guests intoxicated in the dream of the world;

　　4, the whole: create a full range of mystical, dreamy visual feelings, stimulate the visitors' sense, unified VI design and the overall image.

　　翻译:

　　活动策划策略：

　　1、以推荐会为明线，参观旅游为暗线，与全国各地经销商建立并维护良好的公共关系，积累强大的'品牌势能，获得更高的关注程度，推动新品销售。

　　2、通过强势公关，将产品特质与主题内容全方位融合，针对经销商发挥提供反馈信息、预测公众双向功能，以充分实现互动。

　　3、活动现场进行产品实体展示，让经销商切身体验，增强信心。

　　活动现场会场布置：

　　1、嘉宾签到处：会场入口处设嘉宾签到区，设活动主形象背景板与中国地图的KT板，嘉宾签到，并在中国地图KT板上张贴小精灵，小精灵张贴的位置与嘉宾所属经销区域对应，设签到台，签到用品、名片盘、嘉宾胸花及媒体资料袋，由两名精灵（背后带有翅膀）装扮的礼仪接待、指引、送达活动会场。

　　2、产品模拟销售及展示区：设置多个易拉宝及一个展示柜，展示柜中放满鲜花，将发布的新品手机一一陈列与其中。

　　3、中心舞台区：设立主背景板，背景板为半圆弧型，背景板上有主题语，企业LOGO，同时舞台也为半圆弧型，整体以半圆立体呈现，以神秘、梦幻为主调氛围，色调以深蓝为主，舞台中央设立一技花式的造型，花为白色，花片上放置波斯蓝、罗马红、希腊银三款手机，花式造型带灯光，活动过程中舞台中央投射灯光打至花式造型以示突出，在舞台的左侧设置演讲台，右侧设置投影幕布，用于进行新品讲解。

　　现场气氛如何营造：

　　1、音乐：背景音乐主要围绕不同的活动内容有所区分，极富激情、动感，给人感觉具有很强的融合感；

　　2、环境：整体设计效果色彩以深色为主，体现出神秘、梦幻、冷艳，与品牌传播中提到的荧光夜精灵紧密联系在一起；

　　3、灯光：设有幻影灯，极强的光速配合不断变化，同时打出小精灵的幻影，让来宾沉醉在梦幻的世界中；

　　4、整体：全方位营造神秘、梦幻的视觉感受，刺激来宾感观，统一VI设计及整体形象。

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